Byla respektovanou módní redaktorkou i jednou z prvních světově známých blogerek. Nestala se však typickou instagramovou influencerkou – ze svého soukromí sdílí jen málo, raději o sobě dává slyšet prostřednictvím práce na vlastní módní značce, jež se během několika let stala love brandem. Totême je vyjádřením stylu, který tolik obdivujeme na jeho zakladatelce. Protože čisté linie, tlumené barvy a kvalitní materiály nevyjdou z módy nikdy.

Zdroj: www.styleby.nu

Když se stockholmská novinářka rozhodla založit módní blog, které se tehdy, v roce 2007, začaly rojit jak houby po dešti, zřejmě sama nečekala, že se Style By Kling do dvou dnů stane nejčtenější stránkou svého druhu v celé zemi. Elinin minimalistický styl byl zkrátka srozumitelný nejen švédskému masovému publiku, díky čemuž se z blogerky brzy stala celebritou. Následovala spolupráce se známým oděvním řetězcem H&M nebo oblékání účastníků reality show v celostátní televizi. Elin však mířila výš, rozhodla se opustit rodné Švédsko a přesídlit do New Yorku. Tam žila s partnerem, později manželem Karlem Lindmanem, a tam také v roce 2014 společně založili Totême, značku, která jako by obsáhla celý Elinin šatník. Sama zakladatelka komentuje oblečení, které tvoří, jako “čisté a svěží”. Jde o nadčasové kousky z kvalitních materiálů, které nepodléhají rychlým módním trendům.

Zdroj: www.theline.com

Méně je více

Jak se inspirovat švédskou módní ikonou v českých ulicích? Jde to i tehdy, pokud nechcete investovat do oděvů její značky. Základem je vybrat si kvalitní kousky základních barev, které se vzájemně dobře kombinují. Dobře padnoucí modré slim džíny, bavlněná bílá košile, černé sako, vlněné pulovry, balerínky nebo střevíčky na podpatku pro dny, kdy se chcete cítit výjimečně. Důležité je vědět, že krása je v detailech a není nutné vymýšlet komplikované kreace, abyste zazářila.

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Featured in @elledanmark ???????? #toteme

Příspěvek sdílený Elin Kling (@elinkling), <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=„2017–08–08T09:59:37+0­0:00“>Srp 8, 2017 v 2:59 PDT</time>

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Last night in @toteme

Příspěvek sdílený Elin Kling (@elinkling), <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=„2017–01–14T16:21:09+0­0:00“>Led 14, 2017 v 8:21 PST</time>

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Leather weather and Totême straight denim

Příspěvek sdílený Elin Kling (@elinkling), <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=„2016–02–04T20:00:10+0­0:00“>Úno 4, 2016 v 12:00 PST</time>

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@totemenyc SS16 appointments

Příspěvek sdílený Elin Kling (@elinkling), <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=„2015–09–22T12:57:42+0­0:00“>Zář 22, 2015 v 5:57 PDT</time>

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Příspěvek sdílený Elin Kling (@elinkling), <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=„2014–03–02T20:07:38+0­0:00“>Bře 2, 2014 v 12:07 PST</time>

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Lunch stop ❤️

Příspěvek sdílený Elin Kling (@elinkling), <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=„2019–08–03T14:43:48+0­0:00“>Srp 3, 2019 v 7:43 PDT</time>

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Making friends in the neighborhood ???????? #paris #toteme

Příspěvek sdílený Elin Kling (@elinkling), <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=„2017–10–03T11:38:26+0­0:00“>Říj 3, 2017 v 4:38 PDT</time>

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Last night in my new favorite cocktail dress! (available next week at toteme-studio.com)

Příspěvek sdílený Elin Kling (@elinkling), <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=„2019–01–19T17:58:06+0­0:00“>Led 19, 2019 v 9:58 PST</time>

Který z Elinin outfitů se vám líbí nejvíc?

Zdroj: Facebook Elin Kling